College Insights

College life is a world of its own. Students live, study, eat, and socialize together, forming a tight-knit environment where trends can start and spread with incredible speed. This community-driven dynamic makes the college audience fundamentally different from their non-college peers—and it’s why brands must understand the campus culture, not just the age group.

Our research tools and data-driven approach will give you the consumer insights you need to win the college audience.

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Learn How We’ve Helped Brand and Industries Understand Student Opinions and Behaviors

The College 2025 Annual RESEARCH Report

February 2025

A data-backed look at how students think, shop, socialize, and build community—and what it takes for brands to reach them.

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How the College Experience Shapes Media Consumption

November 2024

College students aren’t just streaming. They’re shaping what’s next in entertainment, culture, and conversation.

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Battleground analysis: where students register is as important as if they register

March 2024

Students are first time voters, but not all voter registration efforts are equal.

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reach college students at scale

Reach up to 96% of college students with research-informed, omnichannel campaigns that embed your brand into campus life.

measure with precision

We can track brand awareness, preferences, consideration, and market share in exposed and control groups, allowing for precise impact measurement.

Make actionable decisions

Custom dashboards ensure that findings are both accessible and actionable, supporting evidence-based marketing decisions at every stage.

College Inc. — Your Partner in Winning Gen Z

Our research and insights tools help brands decode the rapidly changing college audience and make data-informed decisions about their brand. Last year alone, we engaged with over 48,000 students through quantitative surveys and qualitative discussions, tapping into the experiences and mindsets that drive student behavior.

Our rigorous, mixed-method research approach combines quantitative and qualitative techniques to generate timely, relevant insights about the college audience. As the first (and only) omnichannel college marketing platform for reaching students at scale, we pair deep behavioral insights with smart ad delivery to make sure your message doesn’t just show up—it sticks.

Ready to move beyond assumptions and start speaking the college audience’s language?

Book a call with a College Inc. strategist today and start shaping campaigns that connect.

Ready to move beyond assumptions and start speaking the college audience’s language?

Book a call with a College Inc. strategist today and start shaping campaigns that connect.

Schedule a Call